Reasons to Rethink Your Patient Communication Strategy - Part 1
Ignoring the communications demands of younger patients is not a winning strategy for any medical practice. Here are some reasons why a unified communications strategy makes sense.
1. Younger patients are beginning to dominate - Taken together, those born in 1981 and onward comprise nearly one-half of the U.S. population. The four most populous generations in the United States are:
Baby Boomers (1946-1964) – 73.5 million
Generation X (1965-1980) – 65.7 million
Millennials (1981-1996) – 71.9 million
Generation Z (1997- ) – 86.4 million
A tidal wave of young adults has arrived in waiting rooms across the country. These patients are tied to their mobile devices and are accustomed to receiving quick answers to their queries. And while it may seem that younger patients are driving the charge, patients of all ages want — and benefit from — additional, faster methods of communication from their physicians.
Source: Kathy Ford, Physicians Practice [8/5/19]
